[VIP 4] Employee Use of Social Media

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    In the digital era, many salon owners are investing a considerable deal of time, money, and thought into cultivating a brand with messaging and imagery that speaks to their desired client in a way that resonates—designing something the client can connect with. These plans are called a marketing “strategy” because they are carefully and deliberately designed and must be executed to certain specifications in order for them to be effective and to ensure the integrity of the brand.

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    [VIP 4] Employee Use of Social Media
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