You’ve got dreams—big dreams—all with the same deadline: “Some day.” You also have a long list of excuses that you have so quaintly named “reasons” for why you can’t get started right now. Today, we’re going to burn that list and learn why you can’t afford to wait for “some day.”

Reason 1: Because you’re losing. Whether it’s money, overall life satisfaction, or self-respect you are losing something by not prioritizing your goals. You’re missing opportunities–opportunities to learn, to succeed, to progress, to make new friends, and to fail and learn and fail better. Every day you spend doing something that doesn’t fulfill you is a waste, and you deserve better.

Reason 2: Because you’re running out of time. It might not feel like it, since every day you work in a job you hate makes the days feel as if they’re everlasting, but every second the clock ticks forward towards your final moment.

Facts are facts—you are going to die.

Do you feel that existential dread? If not, you should.

You probably won’t die today or tomorrow, but maybe you will. You can’t rely on tomorrow because tomorrow isn’t guaranteed to any of us, not even you. Time is a finite resource, and you’re meandering through each day as if you’re immune to accidents, disease, and all the other random, tragic things that suddenly and permanently end the lives of the humans around you every single day. You can be taken just as easily. What the hell are you waiting for?

Reason 3: Because you can. You want to move into your own suite? You want to open your own salon? You want to expand into another location and/or hire more employees? You want to launch that YouTube channel and become an educator or influencer?

Do it, because you can.

You are capable. While success can’t be guaranteed, you can make failure a lot less likely if you start preparing now. Things are not just going to just happen for you, so stop waiting for the planets to align on your behalf. Establish reasonable deadlines and set a plan into motion. Break your big goals into small ones and get to work.

New Years’ Resolutions are for suckers. Quit making empty promises to yourself and start executing.


Are you done making empty promises to yourself? What are you going to do to make your dreams happen—starting today? What reasons excuses are you setting fire to right now? Let us know in the comments!

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